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The White Company opens new Northeast store at Morpeth’s Sanderson Arcade

22 May 2024

Leading luxury lifestyle retailer, The White Company, opened its brand-new store at Morpeth’s Sanderson Arcade shopping centre on Wednesday [22 May].

The new store, which is located opposite M&S and next door to Oliver Bonas, which will be opening next month, stocks all the brands current collections including the full home and lifestyle offer, fragrance and wellbeing, day, lounge and sleepwear, as well as The Little White Company and gift collections. 

Kelly Clarke, Retail Director at The White Company, says: “We are delighted to have opened a store in Morpeth and in perfect time for the summer. Our unique offer of holiday shop, bed and bath, home and dining, fragrance and baby will work perfectly in this location for local shoppers and visitors alike.”

Any customers spending over £50 received a beautiful custom-made Hello Morpeth tote shopping bag to celebrate the opening.

There is also a special treat on Saturday [25 May] when customers can sample a delicious sorbet or ice cream, from the traditional 'The White Company vintage ice cream cart', if signing up to the company’s mailing list.

The store opening has created 12 new jobs. Amongst those is Store Manager, Jennifer Rees. 

The White Company will be joined by Oliver Bonas and later The Works, all three retailers taking the space formally occupied by Boutique department store, Sandersons, which closed earlier this year to make way for the new shops.

Sanderson Arcade’s Centre Manager, Lottie Thompson, said: “We’re thrilled to finally have The White Company open. We started work on getting the unit ready in January and now we’re going to see a run of exciting openings with Oliver Bonas and The Works also joining us in a matter of weeks.

“This is just in time for our summer events programme which sees the popular Crufts style event, Barkade, return to the centre on Saturday 16 and Sunday 17 June.”

For more information about shopping at Sanderson Arcade, which boasts a great line up of quality store including Mint Velvet, Phase Eight, Hobbs and Crew, visit


Pictures show: The team at The White Company and a first look inside the new store.

Notes to Editors:

Founded by Chrissie Rucker OBE nearly 30 years ago, The White Company has become one of the UK’s fastest-growing multi-channel retailers and a leading lifestyle brand, with over 65 stores across the UK  including high-profile concessions in Harrods and Selfridges. 

July 2018 saw the opening of the first European flagship store outside of the UK on Dublin’s Grafton Street, while international expansion now includes a presence in Nordstrom stores nationwide in the US and a store within Bloomingdale’s Home in the prestigious Dubai Mall. 

The quintessentially British brand is now synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products with British town and country heritage at its core. What started as a range of white essentials for the linen cupboard has gradually grown into the ultimate luxury lifestyle destination for the home and wardrobe.

Today. Tomorrow. Forever.

For all Press Enquiries please contact

Peter Robinson, Head of Public Relations,

Sanderson Arcade is a busy shopping centre based in the heart of Morpeth, Northumberland.

Retailers include: Hobbs, Phase Eight, Mint Velvet, Marks & Spencer, Next, Crew Clothing Company, Fat Face, JoJo Maman Bebe, Central Bean, Barluga, The Morpeth Larder and many more


For further information, contact:-

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644

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